What is Snapchat?
Snapchat is currently the hottest social media startup, where CEO Evan Spiegel transformed the concept of ephemeral messaging to a social media platform. Users are able to send personal messages to their friends that can last up to 10 seconds. Alternatively, users can string these snaps together and post it to their Story, where it will vanish after 24 hours. These Stories are basically a rolling storyboard of your daily life and it allows your friends or anyone to view and see a live feed of what you are doing.
Are you a snapchat user?
If you were born around the late 90s or after the 2000s, you are categorized into what the industry call the millennials. According to Business Insider, Snapchat is now the THIRD most popular social app among the millennials, with a 32.9% penetration on the social media platforms.
Are you a millennial? Why do you use Snapchat?
We, Habits of Social Media, decided to take this question to action and interview some people to see why exactly is Snapchat receiving and capturing so much attention from much of Generation Z, or the millennials.
This is what we got back:
“It’s just so easy and I’m able to have conversations with my friends like they are in front of me. Usually, when I’m just texting, I don’t really get to see a reaction but with Snapchat, it’s more than just texting but like we are actually having a live conversation face to face.” (19y)
“Compared to sharing a photo on Instagram, Snapchat is so much more personal. I’m not talking to the world; I’m sharing a moment of my life with my close and chosen friends. It’s a much more personal experience” (21y)
“They have these cute filters and other visual experiences that is unlike any other social media platforms or photo taking applications that I have. It’s pretty awesome. ” (15y)
“Believe it or not, Snapchat is taking the world one teenager at a time. It is, predictably, the future of social media. I don’t understand it, but the hype doesn’t seem like it will stop any time soon.” (32y)